Optimizing Center Store Sales

  • Room: Summit 218-220
Monday,February 28, 2022:9:45 AM -10:30 AM

Speaker(s)

Panelist
Brad Thomas
Vice President, Customer Development-Sales Agency
Kimberly-Clark Corporation
Panelist
Chris Richmond
Director of E-Commerce Sales at Post Consumer Brands
Post Consumer Brands
Moderator
Heidi Huff
Vice President, Business Partnerships
IGA, Inc.
Panelist
Joe Toscano
Vice President and Director of Trade and Industry Development
Nestle Purina North America

Description

Feel like it’s impossible for an independent retailer to win against the chains in key center store categories like pet, cereal, baby, and beer? Hear from a panel of the world’s top CPG brands how independent retailers can use data-driven shopper education and merchandising to move key categories in their store from a fill-in afterthought to the primary destination for all a shopper’s needs.

Track(s)

Handout(s)

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